- Home
- Case studies
- Rhino Builders
Oakland, California · remodeling
Rhino Builders: From Invisible to First Across Oakland
Three keywords, three grid scans, and the Local Falcon report behind every number on this page. For “garage conversions” the average rank position finished at 1.92 across a five-mile radius.
- ClientRhino Builders
- Websiterhinobuilders1989.com ↗
- Location4316 Everett Ave, Oakland CA
- TradeRemodeling & ADU conversions
- Scan method9 × 9 grid, 5-mile radius
- Reviews at first scan22
- Reviews at latest scan53
What the reports show
Three Keywords, Measured on the Same Grid
Every claim below comes from a Local Falcon scan run on a 9 × 9 grid with a five-mile radius, centred on the business address. That is 81 separate search points per scan, each recording where Rhino Builders appeared in the Google Map Pack for a searcher standing at that spot.
Two numbers do most of the work. Average rank position is the mean Map Pack position across all 81 points, so lower is better. Share of Local Voice is the percentage of that grid where the business is visible enough to win the click.
The three windows are different lengths and were scanned at different times, so each exhibit is labelled with its own dates rather than presented as one uniform before and after. The reports are linked in full beneath each one.
Exhibit 01 · Just under five months
“remodeling contractor”
The head term, and the hardest. In August the business was outside the top 20 at 26 of the 81 scan points and held a top-three position at only two of them — a Share of Local Voice of 2.47%. By Christmas Eve the same grid returned a top-three position at 47% of points and a Share of Local Voice of 46.91%.
| Metric | 1 August | 24 December | Change |
|---|---|---|---|
| Average rank position | 10.62 | 4.78 | ↓ 5.84 |
| Share of Local Voice | 2.47% | 46.91% | ↑ 44.44% |
| Grid points in the top three | 2% | 47% | ↑ 45% |
| Points outside the top 20 | 26 | 13 | ↓ 13 |
Exhibit 02 · Fourteen months
“bathroom remodeler”
A service-level term, scanned across the longest window of the three. Average rank position moved from 8.78 to 4.89, and top-three coverage went from 12% of the grid to 53%. The improvement is concentrated where it matters: the central and eastern Oakland points, rather than the far edges of the five-mile radius.
| Metric | 29 February | 7 May | Change |
|---|---|---|---|
| Average rank position | 8.78 | 4.89 | ↓ 3.89 |
| Share of Local Voice | 12.35% | 53.09% | ↑ 40.74% |
| Grid points in the top three | 12% | 53% | ↑ 41% |
| Points outside the top 20 | 5 | 2 | ↓ 3 |
Exhibit 03 · Twelve months
“garage conversions”
The strongest result in the set, and the one with the clearest commercial logic: garage conversions are high-ticket ADU work. Average rank position finished at 1.92 — effectively first or second across the grid — with a top-three position at 78% of scan points and a Share of Local Voice of 77.78%.
| Metric | 18 June | 30 June | Change |
|---|---|---|---|
| Average rank position | 5.48 | 1.92 | ↓ 3.56 |
| Share of Local Voice | 27.16% | 77.78% | ↑ 50.62% |
| Grid points in the top three | 27% | 78% | ↑ 51% |
| Points outside the top 20 | 0 | 5 | ↓ 5 |
Exhibit 04 · Eight months
The Website, Not Just the Map
The three exhibits above measure the Map Pack. This one measures the website. Daily organic impressions held a flat baseline of roughly 500 a day through the autumn, then stepped up from late February 2026 and have run between 1,200 and 1,800 since.
These are two different surfaces and they are worth keeping apart. A grid scan records where the business appears in the local map results. Search Console records the classic organic listings underneath. Work on one tends to lift the other, but they are not the same measurement and we do not present them as though they were.
What produced it
The Work Behind the Grid
Rhino Builders is a service area business: the crews travel to the customer, so the profile has no walk-in storefront to anchor it. That is the exact structural problem local SEO for home service companies is built to solve — ranking at the registered pin is easy, holding position five miles out is not.
The three keywords were treated as separate ranking problems rather than one. A head term like “remodeling contractor” competes against every general contractor in the metro. “Garage conversions” is a high-ticket ADU search with a narrower field and a longer consideration cycle. They need different pages, and they respond on different timelines — five months against twelve.
Category precision, review velocity and entity consistency carried the Map Pack side, which is the work described on our Google Maps optimization page. The review count over the engagement moved from 22 at the first scan to 53 at the latest.
For the trade-specific version of this argument, see SEO for general contractors and remodeling companies.
Want to See Your Own Grid?
Every scan on this page was run before any work began, which is how the improvement is measurable at all. We will run the same 9 × 9 grid on your business and market, and show you where your visibility currently ends. You can also see the same work in Las Vegas, where one keyword moved from seventh to first in the market.