- Home
- Testimonials
- Hampton Roads locksmith
Virginia Beach, Virginia · locksmith
Two Locksmith Brands, Two Head Terms, One Metro
One owner runs both of these businesses in Hampton Roads. We run both campaigns, on separate head terms, in the category Google filters harder than any other. Four reports, all of them linked below.
- ClientTwo brands, one owner
- BrandsDiscount Locksmith ↗
Budget Locksmith ↗ - Keywords“locksmith”
“locksmith virginia beach” - Scan method9 × 9 grid, 5-mile radius
- MarketVirginia Beach & Hampton
- Reports published4
What the reports show
Two Campaigns, Measured Separately
Each brand is scanned on its own 9 × 9 grid across a five-mile radius, centred on its own address, and each brand’s two scans use an identical centre point. The two brands are measured separately throughout — nothing here is pooled or averaged across them.
Two numbers do most of the work. Average rank position is the mean Map Pack position across the points where the business was found, so lower is better. Share of Local Voice is the percentage of the grid where it held a top-three position.
The windows are different lengths — twenty-two months for one, eleven weeks for the other — because the two campaigns started at different times. Each exhibit carries its own dates rather than being presented as one uniform period.
Exhibit 01 · Discount Locksmith · Twenty-two months
“locksmith”
The broadest term in the trade, and an unusual starting point: the shop was already found at all 81 points in March 2024, with nothing outside the top 20. Reach was not the problem — depth was. An average position of 6.74 on a three-result Map Pack means present but not picked. By January 2026 the report names this business as the Share of Local Voice leader of the 65 it found.
| Metric | 21 March 2024 | 5 January 2026 | Change |
|---|---|---|---|
| Average rank position | 6.74 | 4.00 | ↓ 2.74 |
| Average total rank position | 6.74 | 4.00 | ↓ 2.74 |
| Share of Local Voice | 22.22% | 50.62% | ↑ 28.4% |
| Grid points in the top three | 22% | 51% | ↑ 29% |
| Points returning nothing in the top 20 | 0 | 0 | ↓ 0 |
| Points where the business was found | 81 | 81 | ↑ 0 |
Exhibit 02 · Budget Locksmith · Eleven weeks
“locksmith virginia beach”
The city-qualified term, and the opposite problem: in April the business was missing entirely from 28 of the 81 points, almost all of them west of the bay. Eleven weeks later that was down to two, and Share of Local Voice had more than doubled. It is still behind the leader on this term — 51.85 points behind in July against 54.32 in April — so this is a campaign mid-climb, not a finished one.
| Metric | 23 April 2025 | 8 July 2025 | Change |
|---|---|---|---|
| Average rank position | 7.09 | 4.96 | ↓ 2.13 |
| Average total rank position | 11.90 | 5.36 | ↓ 6.54 |
| Share of Local Voice | 22.22% | 48.15% | ↑ 25.93% |
| Grid points in the top three | 22% | 48% | ↑ 26% |
| Points returning nothing in the top 20 | 28 | 2 | ↓ 26 |
| Points where the business was found | 53 | 79 | ↑ 26 |
The competitive picture
Where Each Brand Finished
Local Falcon ranks every business it finds by Share of Local Voice, so market position comes from the report rather than from us.
On “locksmith”, Discount went from 11.11 points behind the leader in a field of 57 to being the leader itself in a field of 65. On “locksmith virginia beach”, Budget more than doubled its share but remains well behind the leader — 51.85 points in July against 54.32 in April. Two campaigns at different stages, shown as such.
Worth noting what did not drive the first result. Discount’s review count fell from 227 to 157 across its window and the rating slipped from 4.8 to 4.6. That ranking gain was not bought with review volume.
Budget Locksmith
Mid-climb Share of Local Voice more than doubled, from 22.22% to 48.15%, but still behind the leader on the city-qualified term.Discount Locksmith
Market leader Highest Share of Local Voice of the 65 businesses found on the broad term in January 2026.What produced it
Why Locksmith Is the Hardest Category
Locksmith is filtered harder than any other local category, and not because of the competition. The industry has been plagued by fake addresses and offshore call centres, so Google applies elevated manual quality review to it. Tactics that merely underperform elsewhere get profiles suspended here. That is set out in full on our SEO for locksmiths page.
It also means the two brands needed different work. Discount was already found at all 81 points from the outset, so the problem was depth: category precision and entity consistency, the substance of Google Maps optimization. Budget was missing outright from 28 points across the western half of the bay, which is a reach problem and a different fix.
The wider methodology is set out under local SEO for home service companies.
Want to See Your Own Grid?
Every campaign here started with a baseline scan, which is the only reason the later ones mean anything. We will run the same 9 × 9 grid on your business and market and show you where your visibility currently ends. You can also see the same work in Las Vegas.